Opportunity: 

Arrow is a true B2B powerhouse, with work spanning supply chain management, cloud services, and aerospace engineering. It’s the most important brand you’ve never heard of, but they wanted to change that with a revamped mission: amplify their story at scale through a powerful new campaign that spotlights their game-changing innovations.

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Solution: 

Here For The How 

A global campaign platform that puts Arrow’s passion for empowering innovation front and center. Seamlessly adaptable across mediums, the new identity distills complexity into simplicity, highlighting the real human perspective behind their technology. This strategic and creative framework enables Arrow to tell a powerful brand story across platforms, showcasing their unparalleled expertise while keeping the people who matter most in focus: their partners.

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Impact:

• Reintroduced Arrow to the world through a refreshed lens
• An ownable library of assets for consistent, scalable storytelling across campaigns 
• A visual system that simplifies complexity and unifies messaging