Opportunity

To celebrate the excitement of March Madness, BetMGM had a wild idea: transform a Bellagio nightclub into an invite-only VIP basketball experience featuring an immersive LED court. With dunk contests, 1v1 matchups, trick shots, and a showdown between influencers The Cavinder Twins, the event called for a visual identity that ups the ante.

Solution

Court of Legends 

Lavish visuals blend Vegas luxury with sports energy, bringing the on-court action to life across social, digital, and AV assets. Throughout the activation, an LED floor became a reactive surface for graphics, motion effects, and immersive environments tailored to the moment, with each event (dunks, skills competitions) featuring its own custom-branded design system.

Impact

• Live-stream distribution streamed on X, YouTube and the BetMGM app which expanded audience beyond in-person attendees.
• Influencer reach ~2 million in combined Instagram followers.
• 4.5 million followers on their shared TikTok account.

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