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Transforming an iconic Vegas nightclub into a legendary basketball experience.
Opportunity
To celebrate the excitement of March Madness, BetMGM had a wild idea: transform a Bellagio nightclub into an invite-only VIP basketball experience featuring an immersive LED court. With dunk contests, 1v1 matchups, trick shots, and a showdown between influencers The Cavinder Twins, the event called for a visual identity that matched the spectacle on the court.
Solution
Court of Legends
Lavish visuals blend Vegas luxury with sports energy, bringing the on-court action to life across social, digital, and AV assets. Throughout the activation, an LED floor became a reactive surface for graphics, motion effects, and immersive environments tailored to the moment, with each event (dunks, skills competitions) featuring its own custom-branded design system.
Impact
- Live-stream distribution streamed on X, YouTube and the BetMGM app which expanded audience beyond in-person attendees.
- Influencer reach ~2 million in combined Instagram followers.
- 4.5 million followers on their shared TikTok account.
CREDITS
Sibling Rivalry
Executive Producer
Joanna Fillie
Executive Creative Director
Joe Wright
Creative Director
Brian Bowman
Head of Production
Lindsay McQueen
Senior Producer
Eric Goldrich
Designer Animator
Miro Sisma, Maria Chuiz, Jared Fujikuni, Adelir Boeira
Animator
Josh Galindo, Chris Vela
Head of Films, Films
Darren Foldes
Line Producer
Anthony Hartman
Head of Production, Films
Kara Calise
Court Concept & Build
Hovercraft Studio
Highdive
CEO
Megan Lally
Co-Founder/CCO
Mark Gross, Chad Broude
Head of Production
Jen Passaniti
Executive Creative Director
Jonathan Richman
Group Creative Director
Alex Zamiar
Creative Director
David McCradden, Chip Kelly
Group Account Director
E.B. Jackson
Account Director
Luc Johnson
Account Supervisor
Charlie Bolles
Sr. Account Executive
Amanda Berlin
Executive Producer
Julie Etheridge
Senior Producer
Emily Addy, Paul Han, Shobin Mathew
