‍Opportunity  

These days, there are more streaming options than most people know how to navigate. But BritBox had a clear differentiator: human-curated content and a strong understanding of what their audiences love. They were already profitable, beloved, and growing, but the brand lived more in instinct than system, and needed a clear, consistent, future-proofed identity.

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Solution

Curated Characters

Through a sharpened voice and identity that elevates “British” from a niche genre to an expansive state of mind and puts iconic characters at the center of the story, the new BritBox distills everything audiences crave into a delightfully reimagined experience. The brand moves away from cliches and toward a modern, modular framework built around exploring new perspectives,celebrating the British characters and POV that fans find quite lovely.

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Impact 

• Philosophical evolution of "British" from a genre to a point-of-view
• A newly defined tone of voice that feels distinctly BritBox
• A visual system where the “box” becomes a quiet curator, extending beyond a logo to unify the brand