Opportunity 

Casey Patterson Entertainment is responsible for some of culture's most ambitious celebrity events and talent-driven specials. Their growing slate of productions demanded design systems– including both on-air and in-event branding– that could flex to the unique needs of each project and every touchpoint.

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Solutions 

The Roast of Kevin Hart

Comedy's Can't-Miss Prize fight

Equal parts comedy special and heavyweight title fight, The Roast of Kevin Hart on Netflix transforms stand-up into spectacle. Inspired by the visual language of boxing, the identity captures the drama, anticipation, and swagger of a prizefight through bold typography, cinematic lighting, and a graphic system that extends across the logo, title sequence, and broadcast package.

Vax Live

The Concert to Reunite the World

Blending a live event with a worldwide broadcast, VAX LIVE serves as an unprecedented global rallying cry for vaccine equity. Emotional storytelling, documentary-style content, broadcast graphics, and powerful stage visuals come together in a cohesive visual language that connects audiences both in person and around the world.

Harry Potter 20th Anniversary: Return to Hogwarts

A Return to Hogwarts 

Twenty years after the release of the first Harry Potter film, old and new fans alike are invited back to Hogwarts to celebrate the legacy of the beloved series through new stories and unforgettable reunions. Creative direction spans cinematography, story arcs, titles, chapter interludes, and iconography, while an updated event identity unifies the magical experience.

A West Wing Special to Benefit When We All Vote

Inspiring Americans to Vote

As part of Michelle Obama’s When We All Vote campaign, CPE and Aaron Sorkin bring The West Wing back to inspire a new generation of voters. Backstage filmmaking immerses viewers in the production, while a 360° creative system carries the experience across titles, end credits, out-of-home, and social.

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Impact 

• VAX LIVE: More than 1 billion viewers worldwide
• Kevin Hart: Over 13.5 million viewers; Netflix's #1 English-language title
• West Wing: Received Emmy nomination for Outstanding Variety Special

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