Opportunity  

It’s hard to cut through the clutter in an ever-expanding tech landscape, so HPE wanted to tell their brand story in a way that would stand apart. Their idea: Have CEO Antonio Neri deliver his annual Discover keynote at the world's most exciting space, Sphere–the first ever keynote at the venue. Across Discover 2024 and 2025, HPE leveraged the Sphere’s 160,000-square-foot canvas to deliver immersive, cinematic brand experiences. 

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Solution 

Unlocking & Scaling Ambition 

A series of films designed to take advantage of the size, scale, and spatial possibilities of Sphere’s screens. More than simply informing, the goal is something far more powerful: spark collective wonder and awe. At their core, the films center on HPE’s commitment to ambitiously advancing AI and human intelligence, fully immersing audiences–figuratively and literally–as participants in the stories.

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Impact

• First-ever keynote event at Sphere
• Set a new precedent for storytelling in B2B marketing
• “I’m really proud that we’re blazing the trail. This is a whole new approach to brand storytelling.” – Jim Jackson, CMO, HPE

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