For their first-ever brand awareness campaign, we partnered with Teachable to share their mission with the world and set their vision for years to come. Every step of the way, our goal was to connect with creators on an emotional level, recognizing their passions, trials, and tribulations, all while demonstrating Teachable’s functional benefits and great ease of use.

These discussions informed motivations, barriers to entry, and the needs from the platform — insights that defined our approach — outputs and outcomes — moving forward.

This was our opportunity to tell personal stories about creators and the profound impact that Teachable has had for them — opening the door to the workspaces of our creators, showing the details of their process in all its colorful, imperfect, and authentic glory.

We crafted a series of scripts that distilled the Teachable offering into three message points, clarifying their value prop, aligning with audience segmentation, and providing a simple narrative framework for infinite use into the future.

The flexibility of this line lends itself to any kind of knowledge, furthering the vast and growing catalog of valuable knowledge.

We brought their core brand elements to life through a typographic system and a seamless, fluid motion behavior that represents the functionality of their tools and product.

“With this campaign, we’re responding to the growing demand for a more intuitive and passion-focused way to work and earn. Our first-ever brand campaign cements Teachable as the go-to platform for creators looking to put their knowledge to work and build successful businesses—seamlessly and stress-free.

The team at Sibling delivered a campaign that effortlessly reflects our founding belief that shared knowledge has the power to change lives.”

– Bethany Cantor, Director of Brand and Content Marketing at Teachable