Opportunity 

When CafeMedia and AdThrive came together to form Raptive–a business focused on transforming creators into global brands and lasting businesses–the combination of each company’s initiatives and acquisitions led to a fragmented experience, making it difficult to understand what they did and what they stood for. The new identity needed to establish who Raptive was, and resonate with the creator community and advertisers alike.

‍Solution 

Be the Catalyst

Raptive’s new identity clarifies its role in the market under a single design system, symbolizing the brand as a catalyst behind creator and brand growth. Custom “energy shapes” create an ownable graphic system that guides, frames, and emphasizes imagery, and an ever-transforming motion system delivers a sense of progress and momentum in digital experiences. It’s a vivid, modern brand, designed to stand apart in an often uniform B2B landscape and appeal to the global creator community. 

‍Impact 

• "Our new brand identity captures the momentum and energy of our company and our creators, as well as our ethos as a brand to be a catalyst for the incredible creators we serve." - Tara Jepson, SVP, Brand, Raptive
• A scalable brand that unifies products and services under a single identity
• A future-ready identity that evolves alongside Raptive’s expanding creator ecosystem

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