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Opportunity

As America’s exclusive Spanish-language broadcaster of the 2026 World Cup, Telemundo had a once-in-a-generation opportunity to capitalize on one of the world’s largest cultural events. The moment called for two distinct but interconnected identities: one for the tournament and one for the Telemundo brand itself. Together, they would position Telemundo as the go-to destination for U.S. Latino audiences to experience the moments that shape culture, from sports and entertainment to everything in between.

Solution 

World Cup: Casa Épica

Telemundo becomes an epic cultural destination, bringing together U.S. Latino fútbol fans of all kinds to celebrate this monumental moment. The system is designed to celebrate not just the game, but the feeling of global audiences convening to experience this massive event. Visual language is built around glass and light, mirroring the pace of the game to establish a system that captures the energy, emotion, and motion that define both the sport and the culture surrounding it.

Brand Identity: Nexo

Extending the World Cup identity, the sharpened brand identity positions Telemundo as the nexus for U.S. Latinos audiences.The logo’s intersecting “T” acts as the visual anchor of the identity, signaling convergence to communicate that the brand brings together cultures, audiences, genres, and moments within a singular experience. Like the World Cup package, light and glass are central to the design, establishing an unmistakable link between the two identities and setting a clear path forward for the future.

Impact 

• Positioned Telemundo as the definitive cultural home for a diverse spectrum of U.S. Latino audiences and fans
• Two distinct identities that share core design DNA, establishing a familiar but flexible system with room to grow
• Design systems that each feel culturally specific and emotionally expressive, without ever becoming cliché or reductive

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