Opportunity

Verizon unveiled an exciting new brand identity in 2024, but they’d only scratched the surface with how it could come to life through motion. Verizon Business needed to find bold, dynamic ways to activate the brand while ensuring the look stayed cohesive across digital, OOH, social, and beyond.

Solution

A Method to the Motion

Expanded brand guidelines bring intentionality, personality, and energy to every motion element. This systematic approach balances cohesion with flexibility, empowering Verizon to find new motion expressions that can all fit within a well-defined framework—one that is built with speed in mind for internal teams to deliver quick-turn social and digital assets.

Impact

• Transformed Verizon’s new identity into a dynamic cross-platform motion system
• Expanded Verizon Business identity guidelines and codified how the brand lived and moved
• Designed to function across everything from big, tentpole deliverables to on-the-fly social assets

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