Kept

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Branding
Naming
Strategy
Less Utility.
More Beauty.
Working closely with renowned interior designer Kara Mann, we developed the strategy, brand positioning, name, and identity system for KEPT, her new platform and commitment to elevating practical housekeeping to the art of home-keeping.

Our process with Mann began with a rigorous distillation of her business goals. Then the development of an accessible approach to thoughtful products with utilitarian practicality.A critical part of our engagement was developing the name. KEPT sums up the intention of the brand as it communicates the way people experience products for good. To further embody KEPT’s mission, we developed the mantra “BUY ONCE. BUY WELL.”

Brand Identity

Our process with Mann began with a rigorous distillation of her business goals. Then the development of an accessible approach to thoughtful products with utilitarian practicality. A critical part of our engagement was developing the name. KEPT sums up the intention of the brand as it communicates the way people experience products for good. To further embody KEPT’s mission, we developed the mantra “Buy once. Buy well.”

Website and Social Channels

Central to KEPT’s mission is sustainability, and the brand’s followers are KEPT Informed about materials, processing, and other environmental factors that influence consumer goods. KEPT products go a long way towards fighting needless waste and the unknowing use of toxins in the home.

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