Brand Identity

live action
logo design
Crafting an identity with confidence and beauty

VSPOT We proudly partnered this disruptive brand to present their powerful mission to the world through identity, personality, and film.

It’s not something that’s talked about enough: the stigmas and embarrassment associated with women’s health. And VSPOT is leading the new conversation by creating a space for women to reclaim their most intimate selves.

empowered approach
VSPOTenables women to feel better for themselves
and nobody else.

Confidence, empowerment, and femininity — these were the key attributes that governed everything we created. As was establishing an emotional, empathetic connection with their clients.

We needed real voices, real stories, real women to inspire our approach to design — anything else would be disingenuous — so we spent time talking and learning before a single frame was created.

Open and StrongThe logo reflects the women that VSPOT aims to serve.

At the same time, it’s minimal and refined with its contrasting thin and thick strokes. There is also a special wink in there.

brand film
Power Talking about our V isn’t easy, especially on camera.

Our entirely female team found power in this, and it was one of the really special aspects of the project for us, as we interviewed a diverse range of women post-baby, post-cancer, post-divorce, post-menopause, post-any life challenge that has affected their feminine health.

The stories they shared were honest, funny, poignant, bold, vulnerable, inspiring… Together, they tell a powerful brand story about why feeling good isn’t a taboo — it’s our right.

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