It’s not something that’s talked about enough: the stigmas and embarrassment associated with women’s health. And VSPOT is leading the new conversation by creating a space for women to reclaim their most intimate selves.
Confidence, empowerment, and femininity — these were the key attributes that governed everything we created. As was establishing an emotional, empathetic connection with their clients.
We needed real voices, real stories, real women to inspire our approach to design — anything else would be disingenuous — so we spent time talking and learning before a single frame was created.
At the same time, it’s minimal and refined with its contrasting thin and thick strokes. There is also a special wink in there.
Our entirely female team found power in this, and it was one of the really special aspects of the project for us, as we interviewed a diverse range of women post-baby, post-cancer, post-divorce, post-menopause, post-any life challenge that has affected their feminine health.
The stories they shared were honest, funny, poignant, bold, vulnerable, inspiring… Together, they tell a powerful brand story about why feeling good isn’t a taboo — it’s our right.