Opportunity

Offering a premium, curated collection of movies and series, BritBox stands as the undisputed home of British TV. Having reached its leadership position through organic growth, Britbox aimed to fuel their next phase of expansion through a codified brand identity that delivered clarity, consistency, and a future-proofed experience.

British, Reimagined

Expressing that “British” isn’t a narrow genre but an expansive, exciting state of mind, the refreshed identity builds on BritBox's reputation as a well-loved brand, and inspires audiences to explore new perspectives. By integrating human curation in a category dominated by algorithms, the brand revitalizes the joy of streaming and celebrates the very best of British television.